Sky high institutional aspirations: A look at Charterprime’s custom livery on AirAsia aircraft

“Charterprime is proud to partner with a business that shares the same values as we do and the synergies we have in common will ensure the continued growth of our market share in South-East Asia and beyond” says Simon Stephen, Managing Director, Charterprime

Charterprime, an international financial services and brokerage group based out of Australia focused on the Asia-Pacific region has recently launched a custom livery with AirAsia Berhad (MYX:5099) one of the largest carriers in the region. Charterprime’s logo and branding will appear on a AirAsia’s Airbus A320-200 aircraft.

Tune Group Sdn Bhd, the parent company of AirAsia (current market cap of $10.9 billion) recently partnered with Charterprime in an official brokering capacity for all financial spot and futures products, namely foreign exchange (FX) as well as commodities such as oil, both to reduce costs and to hedge against market volatility.

Charterprime Managing Partner, Mathew Tate said, “AirAsia has been a great success story in all of our key markets so this arrangement is an effective and high-profile way for us to build brand awareness and appeal directly to new clients. Charterprime is proud to partner with a business that shares the same values as we do and the synergies we have in common will ensure the continued growth of our market share in South-East Asia and beyond.”

Another of Charterprime’s Managing Partners, Simon Stephen added, “The partnership with Tune Group has already delivered significant benefits to our business. It has also showcased our unique capabilities and expertise in financial spot and futures products. More broadly it aligns with Charterprime’s strategic goals to target key institutional partnerships that deliver exponential growth over the long-term.”

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