Revolut moves from mobile first to online model – Brokers take note

Going from mobile-first to web based should not be looked at as a retrograde step, but as a pragmatic one. Brokers should take note and not be tempted to do away with laptop/desktop PC access, as it is extremely important

At a time during which many retail financial services firms have embraced the mobile-first method of interacting with their clients, Revolut has begun to move away from this, and toward a web-based model that spans all device types.

In shifting from its mobile-only to an online model, Revolut enables its 13 million customers around the world to access their accounts from a desktop PC or laptop.

The Web-based version of the Revolut account provides customers with a complete overview of their transaction history and cards. They can also use the Web App to top up their account and contact customer support via an online chat function.

Customers can additionally go online to freeze/unfreeze their cards, block/unblock their PIN and toggle all other card security settings on or off in a few clicks.

Nik Storonsky, CEO and Founder at Revolut says: “Account access through a browser is highly requested by our customers, so we’re delighted to have built a safe and convenient web app that everyone can use when they need it. Our customers can now access their money anywhere and at any time, even if they don’t have their phone or card, or if they simply prefer checking their account from a computer.”

Looking at the analytics from most financial markets platforms, there is still a huge amount of execution and account management taking place on laptop and desktop PCs, so the move makes sense and is not retrograde at all, in fact quite the opposite as firms which exclude access via laptop and desktop PC alienate customers.
Mobile-first is a direction many firms have taken, however mobile-only is very limiting and is likely to reduce client engagement. Yes, Chinese firms operate on a mobile-only basis and the rush to go mobile-only originally came from Western firms seeking to emulate Chinese companies, heralding them as leaders in that the next generation of users will go mobile only, and the perception China’s system of operating absolutely everything from a mobile device is the way forward.
The distinction between China and the West is vast, however. The Chinese government owns the entire infrastructure in what is a communist country, and has forced its population onto mobile devices hence the China-only, firewalled internet and every aspect of life is operated from China-only operating systems on China-only devices, using China-only internet, search engines, applications and devices.
In trading and managing accounts, Chinese customers very rarely execute. They use their mobile app to see what their money manager or Introducing Broker is doing with their account, as most accounts with retail FX brokers in China are managed and not self-directed, or executed by Expert Advisors (EAs) which are trading robots. Trading from a mobile-only platform is fraught with difficulties.
In the free market world, things are not so uniform, people trade their own accounts, superior technology is selectable from multiple companies by personal choice, and more analytical methods are used, unlike China’s uniform ‘do it my way or be cut off’ system.
Thus, attempting to force users down that route in Western nations is limiting for the company attempting to do so, and therefore Revolut’s decision to go web-based should not be looked upon as a retrograde step, but as a pragmatic one.

Read this next

Digital Assets

Crypto exchange Bittrex exits US market amid regulatory woes

Bittrex said on Friday it plans to wind down operations in the United States and voluntarily liquidate because of the uncertain regulatory environment surrounding their business.

Institutional FX

Tradeweb completes integration of Nasdaq’s US fixed income platform

Tradeweb Markets has completed the technology integration of Nasdaq’s US fixed income electronic trading platform, formerly known as eSpeed, which it acquired two years ago in a $190 million, all-cash transaction.

Digital Assets

FTX Europe to allow client withdrawals via new website

The Cypriot unit of failed cryptocurrency exchange FTX has launched a new website that it says would allow customers to withdraw deposits of fiat currency and crypto assets after months of suspension.

Retail FX

Liquidators apply to cancel SVS Securities’ FCA license

An update published today by Leonard Curtis said the UK high court of justice has approve their application to bring the special administration of the failed wealth manager SVS Securities to an end.

Digital Assets

Japan forms government panel to pilot digital yen

Japan’s Finance Ministry has created an advisory panel to look at the feasibility of issuing a central bank digital currency, otherwise known as “CBDC”.

Digital Assets

USDC sees massive $10.4 billion outflows in March

Cryptocurrency traders have withdrawn more than $10 billion from the world’s second largest stablecoin, USDC, in less than three weeks even as concerns over the fallout from the Silicon Valley collapse have receded.


OSTTRA’s Joanna Davies goes beyond 30-30-30 data standard at FIA Boca 2023

FinanceFeeds Editor-in-Chief Nikolai Isayev spoke with Joanna Davies about OSTTRA.


CloudMargin’s Stuart Connolly on how to manage collateral amid high rates at FIA Boca 2023

FinanceFeeds Editor-in-Chief Nikolai Isayev spoke with Stuart Connolly about CloudMargin’s SaaS platform, said to be the only cloud-native collateral and margin management system in the industry, at a time of stress due to rising interest rates.


Baton Systems’ Alex Knight on solving post-trade with DLT at FIA Boca 2023

FinanceFeeds Editor-in-Chief Nikolai Isayev spoke with Alex Knight about Baton Systems’ about rising settlement fails, collateral management, and the profile of DLT beyond cryptocurrencies.