Differentiating Factors In The Homogenous Industry of Forex

Industry secrets shared, part 2. Helen Astaniou, PR & Marketing Communications Manager FXPRIMUS

You are a keen forex trader and you are looking for a broker.  How do you choose?  Or, you are a marketing professional and you are looking for ways to differentiate your company from the many hundreds of brokers on the forex stage.  Where do you start?

When stripped to the very core, there is little difference in what the largest bulk of forex brokers are offering – some tools and a platform, which enable budding traders to navigate the markets.  Spotting the difference is critical to differentiating the good from the ugly. And we all know that ‘ugly’ in forex could mean a total loss of capital and investment.

So how do you find the guy with the red and white stripes in the crowd? 

How do you spot the panda between snowmen? Or perhaps more difficult to address is how to identify the mop from the bucket in forex, when there are so many buckets disguised as mops.  Let’s be absolutely clear here.  How on earth do clients choose from a wide range of brokers that are all proclaiming to offer the same thing?

Look for the differences – they are there.

As a marketing professional, you are faced with the enormous task of differentiating your brokerage. How easy or difficult this is, will depend on the quality of services and products that your company provides.  Maybe one hundred other brokers are proclaiming to offer what you offer. But not to the quality and level that you can provide it.

And as a potential client, your task is to choose the factor/s most important to you and ensure that your brokerage of choice can genuinely substantiate their strategy towards that factor.  Beware of brokerages offering the world through too-good-to-be-true bonuses and who claim to have more unique selling points than you can count on both hands.

You just need one selling point!

Just one unique selling proposition may be enough, and if it relates to the efficiency or safety of the client journey, all the better.

We at FXPRIMUS say that we are the safest place to trade. We don’t say we are the only brokerage to offer MT4 or that we are the only place where a client can trade forex.  But we work to demonstrate our mantra through all of our operational activities. The avenues through which we provide a safe trading journey will be different to the safety avenues that a competitor may offer. This is what differentiates us and offers our clients a higher value proposition.

We wish all traders, safety, success, and some level of informed discrimination regarding decisions on where and how to place your investment.