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Latest version of TD Ameritrade Mobile app enhances alerts

Maria Nikolova

Users of the solution for iOS devices can set up alerts like “close price”, or “% change since previous close”.

Financial services companies are increasingly paying attention to the mobile apps that they offer to their clients, as the use of such solutions has been growing and demands regarding their functionalities have been evolving.

TD Ameritrade has earlier this week released the latest version (5.1) of TD Ameritrade Mobile for iOS-based devices, with the enhancements focusing on alerts. The app now offers its users to stay up to date on securities of interest by setting up price and volume alerts. The list of such alerts includes “close price”, “% change since previous close”, and “volume exceeds”.

Traders can also filter alerts by “active”, “triggered”, and “canceled”.

The aim of TD Ameritrade Mobile is to let traders stay on top of their account wherever they are. They can access the essentials, including equity and options trading, streaming quotes, real-time balances and positions, fund transfers, and extensive news and research.

The features include real-time streaming quotes, as well as Level II quotes. Traders can view and customize their Positions display, and monitor real-time balances and positions.

They also get access to third-party research including analyst reports, as well as to on-demand streaming video from Thomson Reuters and CNBC. Social Signals and Twitter feed integration are also among the features of the app.

Regarding education, traders can browse videos on investing strategies, stocks, options, and exchange-traded funds (ETFs).

The regular updates to TD Ameritrade mobile solutions are barely surprising given that the company has reported growth in mid-year mobile trading activity. TD Ameritrade’s mobile averages for the six-month period ended June 30, 2018 include:

  • An average of 210,000 mobile trades per day;
  • 24% of average client trades per day were mobile;
  • An average of 7,300 new users per day;
  • An average of 840,080 unique weekly logins.

Let’s also note that TD Ameritrade has been keen to offer novel technological solutions to its clientele. In August this year, for instance, TD Ameritrade Holding Corp. (NASDAQ:AMTD) announced the launch of a chatbot for Hong Kong investors. Powered by AI and backed by live human client service support, TD Ameritrade’s chatbot for WeChat is the first of its kind in Hong Kong. Retail investors in Hong Kong are now able to do their research, access market information, and get support through one of the most popular social and messaging platforms in Asia.

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