LegacyFX one month on: Since Leverate shareholders invested in a retail FX brokerage, CEO Mariano Obludzyner details the company’s progress
In late December last year, FinanceFeeds exclusively reported that a newly founded FX brokerage in Cyprus, had been established using Leverate technology and funding from some of the shareholders of Leverate. With CEO Mariano Obludzyner at the helm after a number of years at Leverate as Head of Customer Relations, it is of great interest […]
In late December last year, FinanceFeeds exclusively reported that a newly founded FX brokerage in Cyprus, had been established using Leverate technology and funding from some of the shareholders of Leverate.
With CEO Mariano Obludzyner at the helm after a number of years at Leverate as Head of Customer Relations, it is of great interest to record the progress that this new company has made so far, especially during its foundational period.
Noam Stiekema sat down with Mr. Obludzyner today, in order to have a candid conversation about the company’s current progress, and its future plans.
It’s been over a month since the launch of LegacyFX, your new website is live, and presumably you are starting to take on new clients as a retail brokerage firm. Tell us a little more about how the past month and launch went.
Beginnings are never easy, they are full of challenges, but we have gotten off to a great start. Having started our business within a regulatory environment through LXLite has allowed us an easy entry to the market. Customers trust our regulation because it is established under the umbrella of Leverate, our tech provider, which is a company with a proven track record.
They also trust our banking relationships and like our spreads. We are providing customers with education, which has proven to be a big plus.
We are telling our customers: “We want you to do well, so we are going to provide you with education and the necessary tools for you to succeed”. We tell our customers we are STP, we give them news updates, market analysis and signals and a welcome package with attractive bonuses, so when we call them, they are happy to hear from us. We are building the trust we need in order to succeed.
Starting a retail brokerage in today’s highly competitive world where there are many existing firms and in which a critical value proposition is vital is not easy. How are you setting yourself apart from all the other retail brokerage firms starting up on a near daily basis?
We are building a business that lasts and I believe in building a brokerage based on trust. The name Legacy is not just a nice sounding name, it is the essence of our values.
We want to establish long term relationships. This is why regulation and strong liquidity for STP is so important. We want our clients to grow with us. We take customers by the hand and guide them, train them.
We say every day to our clients: If you are serious about financial trading we are serious about you! Our programs are built for long term relations from the welcome package through to the top class service and on-going benefits
When we broke the news about Leverate venturing into the retail space, and subsequently conducted an interview with yourself and Leverate VP Marketing Nicc Lewis, we raised the aspect of potential conflict of interest considering that the company is owned and operated by Leverate Financial Services. As discussed in depth your mitigation of any potential conflicts of interest, do you see the close relationship as a positive for retail customers longer term?
As you say, we are owned by the same investors, but we are entirely separate entities, so I see no conflict of interest.
We are a customer of Leverate and the experience for LegacyFX has been immensely positive. We have excellent technology, we are taking advantage of automation through SIRIXActive, we have strong regulation, we have a tech provider who cares about us as a customer and we have gotten great support from our success manager, who sits with us, helps us analyze our numbers and guides us to become better by utilizing the tools Leverate provides to the maximum.
Leverate provides us with technology solutions that are far from “on-the-shelf”. We enjoy a lot of enhancements provided by Leverate’s systems and we are differentiating ourselves through great customer support, so we know we are on the right track and that the sky is the limit when it comes to growth potential. We have a big brother helping us with the right technology, great regulation, compliance and licensing and we are having fun in the process.