Tools for Brokers elevates Han Ong to head Singapore operations
Tools for Brokers, a software developer for FX brokers, has promoted Han Ong to the new head of their Singapore office.
Ong, who originally joined the firm in October 2022 as the Sales Manager for APAC, will lead the local office, supporting the team and working closely with TFB’s key customers. In his new role, he will be responsible for identifying and developing new business opportunities, as well as expanding the company’s presence in the APAC region.
The expansion accommodates current client requirements and underpins TFB’s strategy to grow its infrastructure and expands the availability of its product suite in line with local regulations.
The promotion also supports the company’s focus on developing long-term partnerships and strong customer relationships. It also comes as many technology providers seek to fill a gap in the region’s market by facilitating access to its services and infrastructure.
Commenting on the new role, Ong said, “I am excited about joining the new role as Head of the Singapore office. The Asian market plays a critical role for us, and we have many plans for Singapore, Thailand, China, and other APAC countries that I cannot wait to start working on. With the excellent team that we have and my diverse experience in the finance industry, I am confident together we will make a difference for our clients and partners, helping them grow faster and further globally.”
Commenting on the promotion, Albina Zhdanova, the COO at TFB, said, “Han is not only a strong professional but an empathetic leader with a vision. His work ethic and drive to improve everything around him are admirable. We are excited to have him as the Head of the Singapore office, and we’re confident he’ll help expand TFB further into the Asian market and reach new heights.”
Established in 2009, Tools for Brokers provides software solutions to brokerage firms in foreign exchange and cryptocurrency trading. The company is also a provider of risk management utilities such as a Broker Business Intelligence (BBI), which gives additional instruments for analysis and reporting across MT4/MT5 platforms.
Tools for Brokers’ flagship product ‘Trade Processor’ combines a liquidity bridge and a market-making order pool for offering the features necessary to manage an entire brokerage business. Brokers can use the product to improve liquidity management while trading forex and cryptocurrencies. It provides connectivity with multiple liquidity providers and options for several sessions with one provider, as well as three levels of access for users and managers of the system.
